Written Task #2 question

I chose to do the first two ads I showed, links attached
http://www.youtube.com/watch?v=oapOBX_qGWQ

http://www.youtube.com/watch?v=BFA0xYbFY0I

The ads I choose involve quite a bit of marginalization. The ads depict those of Asian descent as having one personality. This marginalization is common to both ads.
The first ad tries to sell a cereal known as rice krinkles. Doubtless, the mascot for this cereal, the small man, was chosen because the primary ingredient is rice. Additionally the man is very impatient in regards to the education of the child. Specifically he yells when the child cannot remember the word 'krinkles'. After that, the ad proceeds to misrepresent the culture it steals from.

There are several problems with the image above. To start, the lamp depicted is the stereotypical chinese lantern. This kind of lantern, most closely resembling the sort used in temples and shrines, is one of only five kinds of chinese paper lanterns. The tree in the background is now considered Japanese not Chinese. Though the art started in China, the people of Japan were the ones to continue and refine the process known as Bonsai. Additionally, the costume the boy is wearing only represents part of the truth. It is known as Hanfu, a style of clothing popularized in the time just before the foundation of the Chinese republic. A rickshaw, mentioned throughout the commercial, is a form of sedan chair. Sedan chairs were used to move nobility from place to place so they would not need to walk.
Both ads have a similar take on language. In both cases, the narrator has trouble pronouncing "R" and "L" any differently. For that matter, he also has trouble pronouncing most of the words he says in a border line comical way. He speaks them with a very heavy accent. His word choice is poor, almost at a child's level. His grammar is just as poor. These are all stereotypes of people of asian descent. Everyone of these stereotypes reflects the thoughts of the past.