Convincing you not to smoke

In the particular ad I presented on, many different things were portrayed. There was a certain serenity provided by the lake and the act of fishing. This is to show that patience and calm are required for something as delicate as an addictive problem. The people fishing are seemingly portrayed as father and daughter due to their relative size. This promotes the ideal of family before all, since no other people are present. In the text, the word help is emphasized over the rest of the words. This is done by making it larger, bold, and red instead of black. This is done to promote the ideal of compassion. Additionally the text at the bottom says "talk to your kids, they will listen". This is to encourage parents to take a greater role in their kids' lives by assuring them that their kids will be receptive to the parents' advice on problems.It focuses particularly the problem of youths smoking.  Teens and adults alike are empowered. Additionally no one is marginalized or excluded. In order for the ad to be effective it must apply to all. In order to do so this ad must not show the faces of the people present. Thus it does not, only showing their profile partaking in a common family activity. The point of this ad is to stop teenage smoking. This is a true problem in the United States of America. That fact makes this identifiable to many adults and teens in the country where drug abuse is rampant.