Paper 1 speech analysis

http://www.bartleby.com/124/pres56.html
This is the inaugural speech of Former President John F. Kennedy. It is a speech because he read it aloud in front of the nation. This speech is one that is well known for the various rhetorical devices present.
The target audience is fairly broad. Really anyone could listen. to be more specific, the American people were highly likely to listen to this speech as it was the speech given by the new president. Its purpose is far more open. Likely, it was meant to inform, reassure, and persuade. He makes reference several times to the actions he will be taking in the near future. The persuasive elements occur mostly in the rhetoric, as he create an emotionally charged message. He attempts to reassure those who had voted against him by mixing conservative and liberal veiws.